Without knowing it, your website could be suffering from an information overload, and it’s almost certainly having a negative effect on your sales figures.So what do we mean by an “information overload”?...Filling your website with lots of quality information is generally a good thing – it’s great for improving your rankings in search engines which helps to drive more traffic to your site. However, if the information isn’t in the right place at the right time, it could be diluting the impact of the important content.Consider the following ...

Over the past year you may have noticed how the marketing world has been bombarded by an avalanche of information about the merits of contextual marketing and personalisation.No-one is doubting that to be successful in today's market, your online experience has to mimic a traditional physical experience. But experience is deeply subjective and unique to each individual, so it is very difficult to define precisely.One thing is clear though. A mass approach to marketing won't do any longer, we are living in the age of the consumer, and ...

Contextual Marketing is all about “Providing the right content to the right person, in the right place, at the right time. You may have heard similar statements in the past, but have you ever stopped to think about what that really means? Let’s take a quick look at our definitions:“The right content” – This is simply another way of saying “Relevant Content”. The relevancy of content is subjective, but we’re aiming to provide real content which is genuinely helpful to the prospect. “The right person” – This is all to do with delivering ...

For many organisations, the days of direct mail campaigns are a distant memory. The relatively expensive and comparatively slow method of communication is considered to be so outdated that, to some, even the term itself is enough to cause a cringe.When email was introduced, it quickly because the fastest and most cost effective method of communicating with prospects, and whilst every organisation uses email, not every company has completely thrown the towel in on their postal efforts…and rightly so!A large number of organisations are ...

On 30th Jan, a few of our code-junkies locked themselves in a meeting room and set up their battle stations ready to take part in a 24-hour Sitecore hackathon!For those unfamiliar with the term, a Hackathon (also known as a hack day, hackfest or codefest) is an event where computer programmers collaborate intensively on a software project.(Above: Picture of team preparing for hackathon)The team of 3 arrived with Beacons, which were given to us by our partners at Localz!A beacon is a device which harnesses the power of low energy Bluetooth ...

We’re proud to announce that 3chillies developer, Andrew Ward has attained the Sitecore Commerce Professional Developer Certification.The 4 day programme, named “Sitecore Commerce powered by Commerce Server” is a new addition to Sitecore’s portfolio of advanced developer training courses. In essence, it exists to ensure that developers have the skills they need to create world-class eCommerce sites.Large eCommerce organisations have set the bar high when it comes to providing a contextual shopping experience: They personalise content ...

Umbraco 8 was launched in February 2019, and was 5 years in the making! Eagerly anticipated by 3chillies and the wider Umbraco community, the codebase was given a thorough and necessary clean-up, in order to make working with Umbraco a lot simpler for developers as well as improve the performance and stability of the CMS, all of which will make it more straightforward for all users to work with Umbraco.Now that the dust has settled and Umbraco 8 has been in use for almost a year, we take a look at the different arguments to remain on 7 or ...

 It's good practice to set publishing restrictions on every new item in Sitecore. It'll ensure that unfinished pages, and time-sensitive campaigns, aren't accidentally published to your live site! If you're unsure whether or not publishing restrictions are right for you, check out the video above, or read the transcript below. TranscriptIn Sitecore, you can stop items from being pushed to your live site using publishing restrictions. Essentially, publishing restrictions let you specify exactly when an item, or a specific version of an ...

Transcript:In this video, we talk about Searching in SitecoreBefore we start it’s worth noting that archived items don’t appear in the search results, so if you can’t find the item you’re looking for, check that it hasn’t been archived!How to search for a specific itemIf you want to do a quick and simple search through the content tree, you can use the search functionality associated with the content tree in the content editor.The search will cycle through the entire content tree starting from the selected items, and it’ll return the ...

96% aren't using Personalisation EffectivelyOver the last couple of years, we’ve seen countless surveys, predictions, and blogs raving about the importance of website personalisation: “94% of businesses say personalisation is critical to their success” claimed one, “Personalisation is going to play a bigger role in 2016” announced another. I shouldn’t jeer, I’ve written my fair share too (…and I stand by them). Despite the topical hype, according to Econsultancy, “More than half (56%) of companies stated that they are not personalising ...